Lead Pipeline
Also called: sales pipeline, lead funnel
A lead pipeline is the ordered set of statuses every lead moves through from first contact (new) to a final outcome (won, lost, or dead), used to give the team a shared view of where each deal currently sits.
Why it matters
Without a defined pipeline, status is whatever the rep remembers in the moment, and managers have no way to spot where deals stall. A simple pipeline (new → contacted → quoted → booked → won/lost) lets a team triage their week, surface bottlenecks, and report consistently. Big-CRM forecasting models are unnecessary; the visibility itself is most of the value.
Example
Today's queue shows 14 leads in `needs_reply`, 6 in `quoted`, and 2 in `booked`. The reps know to clear `needs_reply` first because anything left there >48h goes cold.
How Lead Sorted handles it
Lead Sorted ships with a sensible default pipeline (new, contacted, needs reply, warm, quoted, booked, won, lost, dead) so you can start in 5 minutes without configuring anything. The Overview page reports lead counts and conversion rates per stage so bottlenecks surface visually.
Related terms
Want to put this into practice?
Lead Sorted is the lightweight workspace built around concepts like lead pipeline. Free demo, no card, 14-day trial on every paid plan.