Lead Source Tracking
Also called: lead attribution, tracking lead sources
Lead source tracking is the practice of recording where every lead came from — paid ads, referral, organic search, walk-in, social DM — so the team can measure which channels actually deliver paying customers.
Why it matters
Most teams know their top-of-funnel ad spend but not their bottom-of-funnel ROI per channel. Without source tracking, you can't tell whether Google Ads is profitable or whether referrals are quietly carrying the business. Even a single `source` field, captured at lead creation, gives you a defensible answer in 30 days.
Example
Six months of source data shows referrals close at 41% and Facebook leads close at 6%. You shift ad budget. Pipeline doesn't shrink; close rate goes up.
How Lead Sorted handles it
Every lead in Lead Sorted has a required `source` field captured at import or manual creation. The Overview page reports lead volume and conversion rate by source so the channel ROI question is one click away.
Related terms
Want to put this into practice?
Lead Sorted is the lightweight workspace built around concepts like lead source tracking. Free demo, no card, 14-day trial on every paid plan.